ATTENTION BUSINESS OWNERS & ENTREPRENEURS
DISCOVER A PROVEN ROADMAP TO RECLAIM YOUR TIME, LEAD WITH PURPOSE, AND BUILD A BUSINESS THAT THRIVES WITHOUT YOU
YOUR BUSINESS CAN'T GROW IF IT'S WAITING ON YOU
If you’re done working the day-to-day…
Chameleon Ownership gives you the systems, strategies, and real-world insights from over 20 years of leadership, operations, and executive coaching experience.
Written by Russ Katzman, a business coach with more than $100 million in documented operational improvements…
This book shares the exact frameworks he’s used to help over 1,000 professionals and founders grow without burning out.
It’s Time To Become A Chameleon…
And Build A Business That Can Adapt Without You.
Click Below to Download Your Free Copy of Chameleon Ownership…
And Start Leading with Intention Today.
READY TO LIVE YOUR LEGACY?
Evolve From Operator To Owner
Step out of the grind and into the role your business needs.
Get a proven framework for business owners who want freedom, profit, and clarity without sacrificing their health, values, or peace of mind.
Feel Like You’ve Built a Business That Can’t Run Without You?
You’re constantly working, your team stalls without your input, and you’re losing sight of the life you want.
You’ve built momentum, but at what cost?
You don’t need more hustle. You need a real framework for ownership.
Chameleon Ownership shows you how to step back, install systems, and build a business that grows without grinding you down.
WHAT’S INSIDE CHAMELEON OWNERSHIP?
This guide was written for high performers ready to evolve from overwhelmed operator to intentional owner.
The kind of owner who builds strong teams, leads with purpose, and can scale without sacrificing their health, values, or time.
Inside Chameleon Ownership, you’ll discover:
The six stages of business ownership and how to break free from what’s holding you back
Why your business drains your time and energy, and the systems that give them back
How to build a team that makes decisions and moves the business forward without you
The first systems to install to reclaim your time, focus, and energy
A simple path to reduce chaos and lead with clarity instead of stress
What it takes to build a business that supports your life instead of running it
These frameworks have helped 6- and 7-figure owners 10x profit, reclaim 20+ hours per week, and finally lead with confidence instead of chaos.
Russ has worked with founders, business owners, executives, and leadership teams across construction, hospitality, professional services, sports, and fitness.
THIS BOOK IS FOR YOU IF...
You want more freedom and less chaos
Your business depends on you to keep moving
You want to scale but feel out of time and capacity
You’re tired of being the bottleneck for every decision
You want a team you can trust and a business that reflects your values
This book meets you where you are and gives you a clear path to build a business that lasts.
WHY BUSINESS OWNERS TRUST RUSS
These are real results from leaders who were stuck, overwhelmed, and ready for something better.
“Russ helped us restructure everything. 10x profit, 900% ROI. I was in survival mode. Now I lead a company.”
— Strand Marketing
"Russ is the key to helping us get back on track. Professional, insightful, friendly and intelligent. Russ helped pinpoint critical areas we were overlooking."
— Jay K.
"Russ is strategic, a problem solver, and is a great communicator. He can help any organization align their business and IT goals."
— Global Head of Strategic Projects
"Russ has an ability to segregate issues and develop multiple pronged solutions to technical problems, while keeping a cross functional team focused on the objective."
— Chief Financial Officer
"The most important thing for me is that Russ understands what I do and what I'm trying to accomplish, because he's done it! We are just getting started and I know the outcome will be great."
— LaVern
“I was burnt out. Carrying it all. This book showed me how to shift the weight and lead better.”
— Lester, Telehealth Founder
“Even in high-pressure environments, Russ brings calm focus and keeps the team moving forward.”
— Financial Systems Manager
“Russ gave us the direction and clarity we needed. Five stars for sure!”
— Carol Quist, Wild Goose Marriage Academy
"I went into coaching with Russ, lacking clarity and direction in my goals. He listened well and helped me find direction as well as held me accountable to those goals. I would definitely work with Russ again!"
— Jennifer
Ready To Break Free From The Grind?
Claim your copy of Chameleon Ownership and take the first step toward building a business that doesn’t rely on you to survive.
Fill out the form below to download your free copy.
Start leading with more clarity, less chaos, and a business you’re proud to own.
Feel Like You’ve Built a Business That Can’t Run Without You?
Running a business should create freedom…
But for many owners, it feels like a trap.
They’re overwhelmed, reactive, and making every decision while running on fumes.
They’re leading from exhaustion instead of vision.
Chameleon Ownership was written for people like you…
Operators, executives, and high performers who know how to push, but were never taught how to lead at scale.
If that sounds familiar, this book is for you.
ABOUT THE AUTHOR
Russ Katzman | Founder, Progeny Coaching & Consulting
With more than 25 years in executive leadership, operations, and strategic coaching, Russ Katzman has helped business owners create clarity, scale profitably, and build systems that support sustainable growth.
He has presented to leaders in 26 countries, trained over 1,000 professionals in change leadership and strategy, and delivered more than $100 million in documented performance improvements.
Russ is known for his calm leadership style, ability to simplify complexity, and commitment to helping high-performing entrepreneurs build businesses that reflect their values without burning out.
He’s not guessing. He’s done it. And now he helps others do the same.
DON’T WAIT.
The strategies in this book have helped hundreds of owners adapt, evolve, and take control while improving their lives in the process.
The only question is… are you ready?
Frequently Asked Questions (FAQs)
Is this the full book or just a preview?
This is the complete Chameleon Ownership eBook. You’ll receive the entire digital version when you fill out the form. Nothing is held back.
What is the cost?
This book is completely free. There is no charge, and no credit card is required. It is a resource designed to help business owners lead more effectively and create real freedom.
Why do you need my information?
We ask for your name and contact details so we can send you the book and give you access to additional tools and insights if you want them. Your information will never be shared or sold.
Who is Russ Katzman?
Russ Katzman is the founder of Progeny Coaching & Consulting. He is a certified executive coach and strategic advisor with over 25 years of experience in leadership, operations, and performance improvement. He has trained more than 1,000 professionals, presented to leaders in 26 countries, and helped drive over $100 million in documented improvements across multiple industries. You can learn more about Russ by listening to his podcast, Legacy, Unscripted, or by booking a call on the next page.
What results do people get from this book?
Many business owners have used the strategies in Chameleon Ownership to simplify operations, delegate with confidence, and scale their companies without burning out. Readers have reported 10x profit growth, reclaiming 20 or more hours per week, and finally feeling in control of their time, team, and business.
Is this book right for me?
This book is for entrepreneurs, business owners, operators, and former athletes who want to build something that lasts. If your business constantly depends on you, if your team cannot move without your input, or if you feel stuck inside the day-to-day, this book will help you take back control.
What if I want more help after reading the book?
You will find a link to book a call with Russ on the next page. If you are ready for deeper support or want to explore what coaching might look like, that is the next step.